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How To Bulk Add & Track UTM Parameters Using Google Ads

September 28, 2022
Home / How To Bulk Add & Track UTM Parameters Using Google Ads

A simple, dependable way to track web traffic and the effectiveness of any digital marketing campaign is by using the Tracking Module. If you’re running Google Ads campaigns, then you know that tracking your results is essential to measuring success. For example, to attribute the success of a campaign to particular pieces of content, marketers tailor this wording to match the webpage on which this URL is referenced.

The default method for tracking Google Ads campaigns is auto-tagging using Urchin Tracking Module (UTM) parameters. UTM parameters collaborate with analytical tools to produce granular visual representations of social media outcomes. As a result, the parameters help track the effectiveness of campaigns and ads. However, adding UTM parameters can be a pain – unless you use Google Ads.


How do UTM Parameters work?

UTM link structure parameters, retargeting campaign digital strategy


UTMs appear as a string of random letters and numbers. However, these codes are used by businesses to track the effectiveness of their digital marketing campaigns. By adding UTMs to links, businesses can see how many people are clicking on a particular link and where they are coming from. This information can then be used to adjust future marketing campaigns accordingly.

For example, if a business sees that most people who click on a particular link are coming from Tik Tok, they may decide to invest more in Tik Tok ads in the future. In short, UTMs provide valuable insights into the behavior of potential customers, making them vital for attaining competitive advantage. Furthermore, these codes are typically produced using a reliable UTM code generator.


How to Bulk-add UTM Parameters for Google Ads


Google ads performance dashboard


Any informed understands the significance of UTM parameters. By tagging your links with different UTM parameters, you can see which google campaigns drive the most traffic and conversions. Unfortunately, adding UTM parameters manually can be a time-consuming process. Fortunately, there’s a way to bulk-add UTM parameters to your Google Ads campaigns.

  • Activate your Google Ads account.
  • Select the “campaign” tab.
  • Choose the campaign you wish to monitor.
  • Then select additional settings after clicking on Settings.
  • Select the available campaign URLs.
  • Settle on a final suffix to be:

UTM source=googleads&utm medium=CPC&utm campaign={campaign}&utm adgroupid={adgroupid}&utm campaignid={campaignid}&utm keyword={keyword}&utm device={device}&utm placement={placement}&utm network={network}&utm creativeid={creativeid}&utm matchtype={matchtype}

  • Click Save


Bulk Adding UTM Codes in Google Analytics for Your Ads


Close up of the Google analytics main page on the web browser


It’s paramount to collect enough data while building up a UTM code, whether you’re doing it through an SEO campaign, social media marketing campaign, email marketing campaign, or another type of digital marketing service. You can get a complete beginner’s guide on creating UTM codes and setting them up in Google Analytics.

Nevertheless, if you’ve tried to add UTM codes to your Google Analytics account manually, you know it can be pretty tedious. But there’s a way to bulk-add UTM codes so that you don’t have to go through the process for each campaign. Here’s how:

  1. First, create a spreadsheet with all the information you need for each campaign. This should include the campaign name, the source, the medium, the term, the content, and the campaign ID.
  2. Next, visit Google Analytics account and click on ‘Admin.’ Then, under the ‘Property’ column, click on ‘Custom Definitions.’ Then click on ‘UTM Parameters.’
  3. Click on ‘+ New UTM Parameter.’ A pop-up window will appear. Paste your spreadsheet information into the corresponding fields and click ‘Save.’

It is that easy! You’ve now successfully bulk-added UTM codes to your Google Analytics account. This will ultimately save you time to focus on other aspects of your digital marketing strategy.


How to Track UTM Parameters Using Google Ads 


By tracking UTMs, you can see which keywords drive conversions and which ads perform best for your marketing campaigns.  After adding the UTM parameters to your URLs when you create your ads. Google Ads will automatically track the UTMs and show you the results in your campaign reports.


professional man tracking campaign on his laptop


Here are steps you can follow to track UTMs using Google Ads:

  1. Go to the Campaigns tab in your Google Ads account.
  2. Click on the ad that you want to track UTMs.
  3. Next, click on the “Tracking” tab.
  4. In the “UTM tracking” section, click on the “Edit” button.
  5. Enter your ad’s campaign source, medium, and name.
  6. Save your changes.

After you’ve added UTMs to your ads and saved your changes, Google Ads will begin tracking UTMs.


What are the Benefits of UTMs?


Given all of its benefits, it is impossible to overstate the importance of a UTM code. UTM codes can benefit various advertising campaigns, including those for online entertainment, emails, and other media. In this section, we’ll look at some of the critical benefits of UTM codes.


hand pushing benefits button key


1. UTMs ensure content Posted up to date


UTM codes can be used to post several types of content on the same platform and identify the best content in terms of traffic generation. This will enable you to choose what to discard and what to improve. Also, UTM code parameters can be beneficial when conducting A/B testing. This is because you can track which version of your content performs better and make changes accordingly. In addition, it pursues data updates by automatically checking for any changes or updates on the website.


2. UTMs Test Channels


A UTM code can determine which platforms or channels are responsible for the most traffic to your content or campaign. This information can help you decide where to allocate your resources and understand your target audience to help you create more targeted marketing campaigns.


3. UTMs provide accurate tracking data


UTMs allow you to track your campaign data more accurately. This is because UTMs provide specific information about where your traffic is coming from. As a result, it’s often considered the supplement of URLs, which can be helpful when you want to track data for a specific campaign or ad.


4. UTMs help you to track ROI


Another critical benefit of UTM codes is that they can help you to track your return on investment (ROI). This is because UTMs allow you to see how much traffic your campaign generates and how much it costs you.


Choose the Right Digital Partner for Your Marketing


list of digital marketing services


By bulk-adding UTMs to your links for campaigns, you’ll be able to measure results with pinpoint accuracy and see which efforts are driving traffic. Kore Media offers you all the digital marketing you require to successfully run your digital business strategy. Let’s talk if you’re interested in learning more about bulk adding and tracking UTM parameters with Google Ads. You can ask us anything.