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How to Develop a Content Strategy in 9 Steps

February 28, 2023
Home / How to Develop a Content Strategy in 9 Steps

Are you looking to build a strong online presence while effectively engaging your readers?

Well, creating successful content isn’t necessarily about generating a lot of content for your blog and social media platforms. It’s about deliberate planning and execution to ensure your content is valuable, relevant, and aligned with your overall business goals.

Whether trying to attract and retain customers or increase brand awareness, you need a solid content strategy to achieve your goals.


What Is a Content Strategy?


A content strategy is a plan on how an organization or individual can create and manage content to achieve certain goals. It’s an ongoing process that allows organizations to establish a tone, style, and clear voice in their content.

A well-executed content strategy provides a framework to measure your ROI and ensures predictable results. That said, let’s now look at the 9 steps that can help you develop a successful content strategy.


Step 1: Set Your Goals


coworkers using sticky notes on a glass wall during a content strategy meeting


What do you want to achieve with your content marketing strategy? A measurable and clear goal or objective provides focus and direction for your content. Some reasons to have a content strategy may include:

  • Increasing sales
  • Boosting engagement
  • Building brand awareness
  • Building customer loyalty
  • Improving search engine visibility

With a clear goal, you can prioritize your resources and be accountable for every action you take toward achieving your business objective.


Step 2: Define Your Audience


Marketing segmentation, target audience concepts. Businessman working on a computer with virtual display


Before getting started, you need to:

  • Decide who your target audience is
  • Determine what they want

With such information, you develop a strategy that resonates with them. You will get to create content that speaks directly to your audience’s interests and needs.

For instance, you may want to know the audience’s demographics and behavior before marketing or promoting your products or services.


Step 3: Conduct a Content Audit


conducting content audit on a laptop


If you have a blog post or a business website, perform a content audit. A content audit involves evaluating your existing content to determine what’s working and what needs improvement. The audit offers insight into your current content strategy’s performance.

You can evaluate your website to determine if it has:

  • Content gaps
  • Duplicate content
  • Outdated content
  • Underperforming pages

A content gap is the difference between your business’s content and what your target audience is looking for. For example, if your business sells hiking gear and through your content audit, you notice your audience is searching for “best hiking trails,” you can create content that addresses their specific needs.


Step 4: Do a Keyword Research


professional doing seo keyword research on a laptop


What specific phrases and words are people searching in relation to your business offering? Keyword research is important for businesses that want to drive more website traffic and optimize their online presence.

Researching relevant keywords for your audience allows you to create content that matches their search queries better. In turn, this:

  • Improves your search engine ranking
  • Increases your online visibility
  • Attracts more visitors to your site
  • Generates more sales.

Some tools you can use for your keyword research include Google Keyword Planner, SEMrush, and Ahrefs.


Step 5: Analyze Your Competitors


Creative concept for business competition on a race track


Everyone wants to stay ahead of their competitors. To do this, look at what your competitors are doing. Is there anything they are not doing that you could implement in your business? With this information, you’ll gain valuable insights that will help you differentiate yourself from them.

By understanding your competitors’ strengths and weaknesses, you can refine your content strategies and make the right decisions about your marketing efforts, products, and services. Moreover, analyzing your competitors can keep you informed on any pricing changes and marketing campaign changes.


Step 6: Develop Your Brand Voice


Businessmen holding a megaphone copying each other


Brand voice looks at how your business communicates with an audience. It allows you to establish a recognizable tone and consistency in all your channels.

A well throughout brand voice communicates your personality, expertise, and values. This is vital in building trust with your audience as well as setting your business apart from its competitors by creating a unique identity that resonates with your target audience.


Step 7: Create a Content Calendar


Tattooed woman scheduling and planning content using a note and calendar


A content calendar is a schedule of when and where you plan to publish your content. The calendar lets you organize your content in advance and publish your content consistently.

What’s more, a content calendar can help you ensure the content you are creating is varied and balanced, as well as covers the topics that appeal to your target audience. Scheduling and planning your content in advance is also crucial in ensuring:

  • Deadlines are met
  • Your audience is always engaged
  • Effective management of resources
  • There are no last-minute errors or rushes


Step 8: Create Optimized Content


woman creating a content using a laptop and writing a note using a pen


With the explosion of social media and blogs, almost anyone can become a content creator. However, without a content strategy, your content may not reach your intended audience.

Optimizing content may involve using header tags, keyword research, creating high-quality meta descriptions, and image optimization. Incorporating these techniques into your content will ensure it’s not only user-friendly but also search engine friendly.


Step 9: Measure Your Results


Businessman monitoring website analytics on a laptop


After publishing your content, you need to track its success. Measuring progress may involve analyzing and tracking metrics such as engagement rate, conversion rate, and website traffic to identify areas of improvement and what is actually working.

Result measurement can also help you demonstrate the value or success of your marketing efforts. If, for instance, you discover that short-form articles with third-person videos and infographics outperform long-form articles, you will know what content to prioritize.


Let Kore Media Help You with Your Content Strategy


While developing a successful content strategy can prove daunting, using the right expertise and approach can help you stand out from competitors, stay relevant and attract your audience.

At Kore Media, we can help your business develop a content strategy that meets its unique objectives. We use the latest tools and techniques to research and execute effective content strategies. Contact us today to learn more about our content strategy services.