One of the keys to getting and staying ahead of competitors online is good search engine optimization (SEO). A solid SEO strategy will ensure people find your business as you dominate search results and maximize your visibility. While good SEO practices are critical, they continue to change with the online marketing landscape, making it important to know which strategies are relevant and worth implementing today.
The following are some specific tips on how to boost SEO performance and climb to the top of search results in 2023.
Focus on Producing and Curating High-Quality Content
When developing content for your website, quality is everything. Long gone are the days when you could stuff a cluster of keywords into your content and rank well. Instead, Google wants to know that your content is of the highest relevance and quality.
On your website, make sure all the content on each page is engaging and likely to hold people’s attention when visiting from search engine results pages (SERPs). The longer people stay on your pages, the more this signals to search engines that your content is relevant and worth ranking higher in search results. This will complement other factors that Google uses to rank websites.
In addition to creating new high-quality content, optimize existing content for continual improvement. For example, you can go back to old blog posts and update them with fresh, relevant, and accurate content. You can also add optimized images, videos, infographics, and other content that beef up your pages.
Increase Your Pages’ Loading Speed
The time it takes for your website to load will also impact SEO. As of 2018, Google has made this a direct ranking factor for mobile searches in addition to desktop searches.
Also, the first five seconds of page load time will affect conversions. People don’t want to wait too long for a page to load or they’ll quickly leave in favor of a faster website.
To boost search engine rankings and appeal to your visitors, aim for a page load speed of around zero to four seconds, with the most ideal range being zero to two. If you’re unsure where your website stands in terms of load speed, Google offers a PageSpeed Insights tool that makes it easy to find out.
Make Your Website Mobile-Responsive
Websites must appeal to mobile users today. This is crucial when it comes to engaging mobile visitors to your website and increasing search engine rankings.
Over half of website traffic comes from mobile devices, which is a fact that Google recognizes. As such, Google prioritizes mobile versions of websites when ranking them. This means that if you don’t have a responsive website that’s optimized for mobile, you’ll sink in search results and you may not appear at all.
Take the time to create a user-friendly mobile version of your website and test it for multiple devices. People should enjoy the same experience on your website whether they’re using a smartphone, tablet, or another device.
Use Keywords Naturally
While Google places less emphasis on keywords today when ranking websites, keywords still matter to some extent. Search engines will look at keyword instances to learn more about the content on a page and gauge its relevance. However, you should always include keywords on your pages where they make sense and flow naturally with the rest of the surrounding content.
When researching different keywords and optimizing your content with them, try to target more long-tail keywords. These are keywords consisting of three or more words that form a longer phrase that people are likely to search. These are easier to rank for than more competitive, broader short-tail keywords.
You can also include relevant keywords in your website’s metadata, including title tags and meta descriptions that appear in search results. At the same time, you’ll want to avoid keyword stuffing with these as well.
Build Authority with Backlinks
Regardless of how much you work on your website and optimize for on-page SEO, backlinks are as important as they’ve ever been when ranking a website. Getting backlinks on authoritative websites is a process known as link building, and it’s absolutely vital for SEO today. This is why you must do everything possible to make your website link-worthy.
You can approach link building in several ways, such as:
Submitting Guest Posts
If there’s an industry-relevant publication online, you may be able to write and submit a guest blog post or article. This article could establish you as a thought leader in your industry while a link back to your website from the article helps you climb search results.
Help a Reporter Out
You can also use Help a Reporter Out for free to offer unique insights and blurbs that journalists could credit back to you. This would be mutually beneficial for both you and the many online journalists out there.
Produce Content That People Will Want to Share
Compelling content could encourage people to share your content on other platforms, including their own blogs or websites. This would help you build a large network of high-quality links that support other link building efforts.
Drive Traffic Through Social Media
Social media is another channel you’ll want to use to improve SEO. Build a loyal following on social media and encourage people to share your content on these platforms.
For instance, you could create a highly shareable infographic with social sharing buttons that ultimately drive more website traffic. This would make social media invaluable in helping you rank higher in search results.
Also, share links to your website in your social media posts and profiles, which will further drive social media traffic.
Rise Above the Competition with a Great SEO Strategy
By taking these and other steps to optimize your website for SEO, you’ll be able to achieve top rankings on Google and other search engines. This will supplement pay-per-click (PPC) ads and other marketing efforts to help you reach your business goals in the long term.
If you would like help with your SEO efforts and other aspects of your digital marketing, consult with the experts at Kore Media today.