AtlasIED: SEO Case Study
How Kore Media Elevated The SEO & Organic Standing of a 90-Year-Old Security & Communications B2B Technology Company, trusted by 87% of U.S. airports for mission-critical communications systems
Spoiler:Â Organic Traffic Became The Dominant Traffic Channel
75%
Key Competitors Out-Ranked
+96.5%
7x
“Kore Media has been an outstanding digital marketing partner for AtlasIED. Their strategic insight and creative execution have significantly enhanced our online presence, driving increased engagement and brand visibility. We truly value their collaborative approach and commitment to our success.”
The Challenge
Initial AtlasIED Performance
Lacking on-page optimization • 38% toxic backlinks • needing large on-page cleanup • requiring solid off-page work with backlinks • Low organic visibility for non-branded search terms • Limited product & services discovery • Competitive landscape
As a 90-year-old security & communications B2B technology company, AtlasIED wasn’t organically optimized to effectively compete in organic search on Google. As a result, their organic keywords and traffic were stagnant.
Our Strategic Approach
Phase 1: Technical Audit
Doing a deep dive into the nuts and bolts of the websites code, and overall SEO health.
Comprehensive technical SEO analysis focusing on page and URL architecture, and optimization gaps and opportunities to resolve to get a broad and detailed picture of the technical circumstances.
Phase 2: Keywords + Competitors
After an in-depth competitiors analysis, we identified 450+ high-value keywords targeting commercial audio, mass communication, and sound masking solutions. These keywords were mapped to priority pages to improve organic visibility and outperform key industry competitors.
We then implemented our plan of attack.
Phase 3: Website + On-Page
Optimized existing website structure, user experience, and mobile-friendliness—while implementing critical on-page enhancements. These included Schema markup, XML + HTML sitemaps, robots.txt, page speed, refined meta, alt, canonical, and header tags, content development and consulting, user-friendly URLs, and strategic internal and external linking.
Phase 4: Off-Page
Executed a strategic off-page SEO campaign focused on acquiring high-quality backlinks by building authoritative external digital assets on a monthly basis. Our link-building efforts targeted key landing pages to strengthen their rankings—treating it as a craft that balances strategy and creativity. We also performed ongoing toxic backlink audits and submitted monthly disavow files via Google Search Console to protect site health.
Phase 5: Bi-Weekly Developer Meetings
Fanatically analysing every techincal and coded change and issue from the large website in meetings with their developer every 2 weeks.
For accountability, and actioning items quickly, with our organized task numbers through a crystal clear project management system, ensuring no task fell through the cracks.
Phase 6: Advanced Reporting
We custom designed our own sophisticated report full of the most important data points which connected performance data to business outcomes, pulling from various data sources such as GA4, SEMrush, and GSC.
No fluff. They loved our report.
Exceptional Results
Organic search became the dominant traffic channel.
Dozens of high-search-volume keywords ranked #1 — Above 75% target competitiors .
75%
Key Competitors Out-Ranked
+96.5%
7x
+14%
+89%
1000+
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