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SEO Case Study

Elevating a multimillion dollar kitchen & bathroom brand’s organic online presence in an ultra-competitive landscape.

Spoiler: An acquisition by a multibillion dollar, publicly traded company.

90%

Key Competitors Out-Ranked

+255%

Organic Traffic

8x

keyword rankings

“We all know that 1 + 1 = 2. However, in some rare cases, one plus one can equal eleven (1 + 1 = 11). To my satisfaction, I’ve found the latter to be true thanks to the meticulous, dedicated, transparent, and business savvy marketing from Kore Media. Our organic online presence dramatically increased due to highly-searched keywords performing exceptionally well. With dozens of #1 and top-3 keyword rankings, in addition to our normal competition, they also outranked some huge big box retailer websites like Home Depot, Lowes, and Wayfair, which was beyond impressive.”

Co-Founder

The Challenge

Initial Performance

Basic on-page optimization; requiring advanced restructuring • 25% toxic backlinks • needing large on-page cleanup • requiring solid off-page work with backlinks • Low organic visibility • Limited product discovery • Ultra-competitive landscape

A well-known kitchen and bathroom sink and faucet manufacturer, faced significant challenges with organic search visibility, ranking poorly with their keywords in the competitive home improvement space. The website’s technical SEO foundation needed complete restructuring to compete with major home improvement retailers, in addition to the above challenges.

Our Strategic Approach

Phase 1: Technical Audit

Doing a deep dive into the nuts and bolts of the websites code, and overall SEO health.

Comprehensive technical SEO analysis focusing on e-commerce architecture, kitchen and bathroom sinks, faucets, and accessories product pages optimization, and site speed improvements for fixture catalogs.

Phase 2: Keywords + Competitors

After an in-depth competitiors analysis, we identified 500+ high-value keywords targeting kitchen and bathroom renovations, sink installations, faucet comparisons, and vanity upgrades with strategic intent mapping across the buyer’s journey.

We then implemented our plan of attack.

Phase 3: New Website + On-Page

Consulted on the new website design and development as well as its mobile-friendliness while implementing critical on-page SEO technical upgrades such as Schema; XML and HTML sitemaps; robots.txt; page speed; tags such as meta, alt, canonical, and H-tags; content development & consulting; user-friendly URLs; and internal & external linking.

Phase 4: Off-Page

Quality backlinks procurement. Building external digital resources/assets on a monthly basis. Link building to targeted landing pages. Its an art, not a science.

Toxic backlinks removal with monthly disavows via GSC.

Increase overall domain authority.

Phase 5: Bi-Weekly Developer Meetings

Fanatically analysing every techincal and coded change and issue from the large website in meetings with their developer every 2 weeks. For accountability, and actioning items quickly, with our organized task numbers through a crystal clear project management system, ensuring no task fell through the cracks.

Phase 6: Advanced Reporting

We custom designed our own sophisticated report full of the most important data points which connected performance data to business outcomes, pulling from various data sources such as GA4, SEMrush, and GSC.

No fluff. They loved our report.