Superior Resource Printing: SEO Case Study

We Grew the Organic Standing of a 45-Year-Old Printing Company… from scratch

Spoiler: 2 Leads Per Day with Average of 50% Business Closed.

1224

New Users Acquired

+11,036%

Organic Traffic

11x

keyword rankings

“Kore Media had my SEO cranking after only 2 months! I’m averaging 2 leads per day and closing at least 50%. Amazing!

The best part is receiving automatic text notifications on my phone each time a lead submits a form on my website. In my type of business, immediate responsiveness to leads can make the difference between winning their business or not.

I never know what kind of project will come my way and it’s fun to see the types of companies that contact us now.”

Founder

The Challenge

Initial Superior Resource Performance

Lacking on-page optimization • 47% toxic backlinks • needing on-page cleanup • requiring solid off-page work with backlinks • Low organic visibility for non-branded search terms • Limited services discovery • Competitive landscape

The issue was a lack of quality leads coming in from the web. Leads that needed to turn into mostly B2B printing projects.

Superior Resource Printing & Graphics Inc is a local printing brand headquartered in New York City since 1979.

They provide a broad range of print and design services across the United States and have fulfilled countless orders for companies of all sizes over the last four and half decades.

Fast, quality work, and unparalleled responsiveness are some of the attributes that separate them from the pack.

Our Strategic Approach

Phase 1: Technical Audit

A thorough examination of the website’s technical framework and SEO foundation.

Detailed analysis of site structure, URLs, and optimization issues, uncovering gaps and opportunities to address. Provides a clear, comprehensive picture of technical strengths, weaknesses, and actionable improvements.

Phase 2: Keywords + Competitors

After an in-depth competitor study, we identified 250+ profitable keywords in commercial printing, digital press solutions, and large-format graphics.

These keywords were aligned with high-priority pages to boost visibility and outperform competitors. We then executed our strategy for measurable growth.

Phase 3: New Website + On-Page

Built & optimized a new website, restructuring user experience, and mobile-friendliness—while implementing critical on-page enhancements. These included Schema markup, XML + HTML sitemaps, robots.txt, page speed, refined meta, alt, canonical, and header tags, content development and consulting, user-friendly URLs, and strategic internal and external linking.

Phase 4: Off-Page

Implemented a comprehensive off-page SEO strategy emphasizing high-quality backlink acquisition through authoritative external content and digital assets on a recurring basis.

Our efforts prioritized key landing pages to boost search rankings while maintaining a strategic and creative approach. Additionally, we conducted regular toxic backlink audits and submitted monthly disavow files via Google Search Console to safeguard overall site authority.

Phase 5: Bi-Weekly Developer Meetings

Relentlessly reviewing every technical update and code change with our developers on a bi-weekly basis.

For accountability and rapid resolution, we meticulously track all tasks with clearly numbered items in a transparent project management system, ensuring nothing is overlooked.

This structured approach allows us to prioritize critical issues, streamline workflows, and guarantee every action item is executed efficiently and on time.

Phase 6: Advanced Reporting

We custom designed our own sophisticated report full of the most important data points which connected performance data to business outcomes, pulling from various data sources such as GA4, SEMrush, and GSC.

No fluff.

They loved our report.